TPO Launches Driving Safety Campaign to Reduce Crashes | Transportation
ORANGE PARK, Fla. -- The North Florida TPO has launched a two-week media campaign to promote safe driving habits in the Argyle area. Through TV and radio public service announcements and a website, www.caremoreargyle.com, the TPO hopes to reduce crashes by 10 percent over the summer. The spots encourage drivers to care more, not less, while driving in Argyle by not tailgating, letting people in instead of cutting them off and putting the phone down.
The area near Blanding Boulevard and I-295 is a hotspot for accidents, averaging over 500 crashes per year in just seven square miles. More than 300 of these crashes result in injuries or fatalities. The economic impact of these crashes is over $90 million per year.
The campaign was initiated as a result of the TPO’s Argyle Traffic Study which showed an unusually high crash rate. Five years’ of crash reports were analyzed and law enforcement officers who patrol the area provided input as did drivers who had caused crashes in the area. This research showed that careless and aggressive driving by those in their 20’s-50’s and especially on Fridays from 4-7 p.m. is the major cause of crashes in the Argyle area,
The North Florida TPO handles a wide range of initiatives and projects that include the long range transportation plan; a Transportation Improvement Program; Commuter Services/car and vanpool program; freight mobility and congestion management studies; coalitions for Intelligent Transportation Systems (ITS) and Clean Cities; forums on integrating land use and transportation, public private partnerships, global trade and transportation, to name a few. The TPO is governed by a 15-member board of elected officials and transportation agency representatives. The website is www.northfloridatpo.com.
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